Does it fill a need?
All of the Connectio products are really well build and fill a gap in the market. Connect Audience is no different, if you use FB retargeting or plan to then this is a must have tool.
What Is Connect Audience?
Connect Audience is the latest smart Facebook retargeting system from the Connectio team.
Take A Look Inside
It allows you to create custom audiences based on actions they take via your email auto-responder.
For example if they open the email or click a link you can send tailored ads to them based on the action taken.
But why is this important?
Because sadly the days of one touch marketing are almost dead!
You may have heard of marketers referring to the magic number 7…
Basically in research it’s been found that customers need to be touched/targeted an average of 7 times before they buy.
This could be by email, webpages, ads etc…
…It’s why you see banner ads chase you around the Internet after you express interest in a product.
But with Facebook you can get REALLY personal and targeted with your marketing.
Best results come when you use a multi platform approach.
…And the more targeted you get the lower your ad spend.
Its no secret open rates in emails are dropping.
So if you just send an email with no follow up marketing then you’ll be seeing a steady decline in conversion rates.
If you spam your list to make up for the drop in conversions then you’ll just lose subscribers.
This is where ConnectAudience comes in
…You send 1-2 emails and retarget only the interested subscribers on FB.
You can create multiple audiences to show different ads based on how interested they were.
For example: those who just opened and those who clicked a link.
What ConnectAudience does is pretty simple…
Facebook ads doesn’t have these features, so it’s bridging a big gap in platforms.
As I would expect from Wilco and the Connectio team it’s really well built.
They’ve been testing it for months with beta users and results have been impressive.
For those who use retargeting it’s a must have piece of kit.
For those who don’t, it’s a perfect entry point.
The up-sell is ConnectRetarget, another awesome retargeting tool I reviewed a couple of months ago.
It allows you to build audiences based on very particular website actions, such as time on the site and page scroll.
For me the two tools go hand in hand.
With these two tools you can target just the most interested people…
Which means higher conversions and much lower ad spends.
It’s not the cheapest but it will pay for itself in what you save.
Would I Recommend It?
Yes and yes! Retargeting is the only way to use FB ads (in my opinion), you are only targeting interested people so conversions will be higher.
Connect Audience allows you to be even more targeted, which will in turn save and make you more money.